Udee.see

Hello~ This is my inspiration + art blog. For purely art, go here: http://yudiart.tumblr.com/

victongai:

Lufthansa Wimmelbilder - Hong Kong Dragon Boat Festival 

Victo Ngai

So much was going on in the last months that I didn’t get a chance to post this project until now. This image is part of Lufthansa Airline’s online New Year promotion “Passenger On Tour”. 14 “Wimmelbilder” ( a German game similar to “Finding Waldo”) were created by 14 artists with a Lufthansa passenger hidden in each image. Each scene depicts a destination from Lufthansa’s network, from the beach in Rio de Janeiro to the Dragon Boat Festival in Hong Kong (my image!).

On finding the hidden person and clicking on them, the user is taken to the relevant offer by a teaser generated out of the scene. The daily prizes were products from the Lufthansa WorldShop, with the first prize an intercontinental flight for two. 

As a kid, I LOVE the game of finding hidden objects, so I was thrilled to be designing my own. The process was such a breeze, the client and agency really encouraged the whole “Victo doing Victo stuff” thing, which made it extra fun.  There was zero revision from sketch to final, which is quite rare for advertisement projects! 

Can you find the hidden Lufthansa passenger?

Big thanks to ADs Sebastian Kuhs and Martin Kulik from Plan-Net.

victongai:

The Wound and The Gift
Victo Ngai
I am collaborating with the incredible director Linda Hoaglund on a new movie about rescuing an animal or being rescued by one. ” Every creature has a story.The official website is out! Check out the team and the trailer, sign up for newsletter to stay in tune!
thewoundandthegift:

We’ve just launched the website www.thewoundandthegift.com featuring Victo Ngai’s beautiful illustrations of an ancient fable about animals and humans. Please check out our trailer, our team (especially the Technical Advisors!) and our stories. And sign up for updates.

victongai:

The Wound and The Gift

Victo Ngai

I am collaborating with the incredible director Linda Hoaglund on a new movie about rescuing an animal or being rescued by one. ” Every creature has a story.The official website is out! Check out the team and the trailer, sign up for newsletter to stay in tune!

thewoundandthegift:

We’ve just launched the website www.thewoundandthegift.com featuring Victo Ngai’s beautiful illustrations of an ancient fable about animals and humans. Please check out our trailer, our team (especially the Technical Advisors!) and our stories. And sign up for updates.

victongai:

A Tiger Beer Chinese New Year

Victo Ngai

For 3 months last year, I worked on the Tiger Beer 2014 Chinese New Year Advertisement Campaign. We hope to achieve a whimsical image which captures the light-headed soaring feeling from Tiger Beer and all the Chinese New Year festivities.

There are 9 carps in the image as 9 has always been a lucky number in Chinese culture. It’s the noblest number of all as it was historically associated with the Emperor. It is also a homophone of the word for “long lasting” (久).  And fish(魚) is pronounced the same way as “extra” (餘), therefore “年年有魚(餘)”, literally translated to fish every year, is often used to wish for plentiful years ahead. 

 Chinese New Year is a time of fun, When Tiger suggested putting 8 hidden horses in the image, I thought it was absolutely  brilliant.  Furthermore, 8 horses symbolize a prosperous 2014 (Year of The Horse).  8 is yet another  lucky number in Chinese culture.It shares a similar sound as 發(fortune). If you visit China, you will see many rich people’s car plate being 88888. So…any luck spotting out all the horses? 

3 months is a long long time compare to the usual editorial deadline which I am used to. The process is also a lot more meticulous. I am the type who like to have loose sketches and go with the flow with my finals, but I learnt that would give advertisement clients heart attacks. The color palette, number+ sizes of lanterns, peach blossom, carps, fashion, ethnicities. etc were planned starting from the sketch stage. The biggest challenge for me were drawing the bottles and can. I don’t like to use references and tend to go off grid with quirky free-handing, this time the accuracy of the products is very important. It took me a few rounds to get all the details and the refreshing glow right, but I am quite proud and happy with how they turned out!

One of the best thing I took away from this job was the sense of teamwork. I play solo for most of my assignments. This time I got to work very closely with ROTHCO, especially my art director Dylan Davies and project manager Jessica Derby. Because of the rush deadline and time differences among me (NY), the agency(Dublin) and the client (Singapore), we often had to work late into the nights together. They shared my excitement and frustration, they give insightful suggestions and help me with many challenges along the way. Also my rep Gail Gaynin, who is not only the business warrior but also an amazing emotional support.

 This ad campaign is described as “daring”, “inventive” and “fresh” in the article  ”5 Brands that got Chinese New Year Marketing Right" by Marketing-Interactive.com, I think my ace team deserves a big round of applause. 

Thank you so much Robin Yoong from Ogilvy Singapore,  Peilin Lee and Tai Yun fromAsian Pacific Breweries Limited and all my followers (Prudence, Christina, Teo.Aikcher, James, Erwin, Seetoh, Sandy, Twu, Benjamin, Yan) for sending me the photos so I can see the image coming to life! 

Happy Chinese New Year Y’all!

victongai:

My Sister Powers the World
Victo Ngai
Here is the first of three illustrations I am working on for GE's special project, inspired by their slogan” Imagination at Work.”
"GE employees asked the youngest members of their families to explain what they do and we brought their answers to life." I was given lines from the kids to be translated into visuals. This one is "My sister powers the world”. 
This has been a really fun project as it’s all about imagination and creativity. Big thanks to AD Eric Goldstein and project manager Betsy Jablow at BBDO. 
Follow GE’s Tumblr to check out other illustrations and watch their fantastic new video to see more childlike imagination. 
generalelectric:

When you ask a child how the world works, you get imagination in its purest form. GE employees asked the youngest members of their families to explain what they do and we brought their answers to life. Click through the illustrations to learn more and watch our new video to see more childlike imagination. 
First image by Victo Ngai, second by Joey Chou.

victongai:

My Sister Powers the World

Victo Ngai

Here is the first of three illustrations I am working on for GE's special project, inspired by their slogan” Imagination at Work.”

"GE employees asked the youngest members of their families to explain what they do and we brought their answers to life." I was given lines from the kids to be translated into visuals. This one is "My sister powers the world”

This has been a really fun project as it’s all about imagination and creativity. Big thanks to AD Eric Goldstein and project manager Betsy Jablow at BBDO. 

Follow GE’s Tumblr to check out other illustrations and watch their fantastic new video to see more childlike imagination. 

generalelectric:

When you ask a child how the world works, you get imagination in its purest form. GE employees asked the youngest members of their families to explain what they do and we brought their answers to life. Click through the illustrations to learn more and watch our new video to see more childlike imagination. 

First image by Victo Ngai, second by Joey Chou.